"Plume is the world's first self-optimizing WiFi network powered by the cloud that adapts to your home in real time so every room and device has a blazing fast connection today, tomorrow, and years from now."

Branch Creative

Lead: Nick Cronan, Josh Morenstein, Willy Carteau

Role: Industrial Design - Concept Ideation/Brainstorming/Model making/3D CAD/Visualization

Contribution:

I became responsible for bringing life to 2/5 concepts that were presented to our clients including the "Plume". With great guidance, the sketch I'm presenting in my portfolio is the original sketch that help build the icon of an object that feel as if it's spreading wifi elegantly through the home.

(2015)

Sketching is a valuable part of my process, wether it’s with a pen and paper, digital or a combination of both. Being fluent in the fundamentals of drawing helps me communicate and generate ideas effectively and efficiently.

Canada's first contactless mass transit fare reader, enhancing rider experience by reducing frustration and improving accessibility. Tasked with creating the next-generation Metrolinx fare reader, we focused on accessibility, cost-efficiency, and serviceability by using off-the-shelf components. We collaborated with a contract manufacturer to produce, deploy, and install 10 beta units within eleven months. The result was a cost-effective, easily upgradeable system with a new design language that sets the tone for future products.

"The Drift Collection is a celebration of material and form. Designed by Branch and manufactured by Council, the three pieces are warm and inviting enough to live in the home, while also practical enough to be perfect for office environments. Defined by its iconic joinery and Inspired by the inviting natural forms of drift wood, the new line represents the finest in Californian design and manufacturing."

Branch Creative

Lead: Josh Morenstein, Nick Cronan, Willy Carteau

Role: Industrial Design - Ideation/refinement/model making/visualization

(2016)