"Plume is the world's first self-optimizing WiFi network powered by the cloud that adapts to your home in real time so every room and device has a blazing fast connection today, tomorrow, and years from now."
Branch Creative
Lead: Nick Cronan, Josh Morenstein, Willy Carteau
Role: Industrial Design - Concept Ideation/Brainstorming/Model making/3D CAD/Visualization
Contribution:
I became responsible for bringing life to 2/5 concepts that were presented to our clients including the "Plume". With great guidance, the sketch I'm presenting in my portfolio is the original sketch that help build the icon of an object that feel as if it's spreading wifi elegantly through the home.
(2015)
Canada's first contactless mass transit fare reader, enhancing rider experience by reducing frustration and improving accessibility. Tasked with creating the next-generation Metrolinx fare reader, we focused on accessibility, cost-efficiency, and serviceability by using off-the-shelf components. We collaborated with a contract manufacturer to produce, deploy, and install 10 beta units within eleven months. The result was a cost-effective, easily upgradeable system with a new design language that sets the tone for future products.
(2012) A light that suggest space by blocking the users periferals.
The goal of the redesign was to soften everything up. The old design was too aggressive and I wanted to bring it back to life with a more furniture approach. More updates to come. (2015)
"Scrip is a universal cash device, like an ATM in your pocket – easily loaded with your spending cash from a smartphone, bank account, or ATM. It is designed to deliberately turn off our financial autopilot. By pushing the right psychological buttons in our brains that physical cash triggers, Scrip subtlety helps us to understand each bill spent or received, bringing a visceral value back to an intangible number."
New Deal Design
Lead: Jaehaa Yoo
Role: Industrial Design - Ideation/Visualization/Model making + apearance model
(2016)
"The Drift Collection is a celebration of material and form. Designed by Branch and manufactured by Council, the three pieces are warm and inviting enough to live in the home, while also practical enough to be perfect for office environments. Defined by its iconic joinery and Inspired by the inviting natural forms of drift wood, the new line represents the finest in Californian design and manufacturing."
Branch Creative
Lead: Josh Morenstein, Nick Cronan, Willy Carteau
Role: Industrial Design - Ideation/refinement/model making/visualization
(2016)
(2014) Seamless is a table that helps with your workflow by providing organization and promotes cleanliness.
It's more than just a table, its a place for sanctuary.
Sketching is a valuable part of my process, wether it’s with a pen and paper, digital or a combination of both. Being fluent in the fundamentals of drawing helps me communicate and generate ideas effectively and efficiently.
